Framelight UK has been operating for a number of years and has established itself as a rising star within the film industry. They therefore wanted to create a brand that expressed their dynamic and ambitious ethic. It was important that the new identity reflected the influences of, and appealed to both, British and West African audiences.
Following feedback attained during meetings with the client, it became clear to me that the brand must embody a fast paced, sophisticated, confident and creative spirit. The resulting identity is centred around a bold logotype with blue and sunshine yellow tones. In addition to this I created promotional material for use on social media that will widen the reach of the brand, as well as providing social media consultation for the client. The final outcome was a brand that was full of life and enthusiasm, which is fitting for a business that has taken root and promises to flourish.