Bitcoin is the world's first decentralised digital currency. This means that people can transfer money instantly worldwide without incurring charges from banks and governments. Instead of being owned or controlled by one body, each user has a say in how the system works. The result is a cheaper, faster way to make payments and transfers.
There is a lack of awareness as to what Bitcoin actually is, which is not helped by the fact that it has no real branding or public interface. I wanted to create an identity that communicates how Bitcoin can streamline ordinary peoples' lives, showing that it is not just for the tech savvy.